In an in-house marketing team or a creative agency, this question is quite commonly asked by business owners. While you may feel having an in-house marketing team is enough, in today’s times, it may not be! To make the most out of your marketing, you need to fully utilize every media channel and be on track with the latest features, updates, and trends. If you can’t decide whether it’s more important to strategize your business moves, attend important meetings, and oversee internal operations or create and post your next Facebook campaign, then an agency can be the answer to that problem. Let us decode in detail why any business can benefit from an agency:

A New Outlook to Old Problems

Advertising professionals have an expert mindset in their arena. Having worked with different clients and industries, they are better aware of what budget and strategy are right for you. Creative agencies are well-known for their out-of-the-box and next-level ideations to create campaigns that bring about change and make your brand stand out. They will also give upfront suggestions to take your advertising to the next level by spotting new opportunities in the market to create more positive buzz.

Time and Cost-Effectiveness

Yes, hiring an advertising agency helps you save on time. Imagine paying the salaries of an entire in-house team, spending time training them, setting up an office space, and so on. By hiring an agency, you save on these costs, paying on a project basis rather than recurring costs. You can discuss your budget and requirement with the agency and spend accordingly. You also save on time, as the agency team is there to serve your content, design, SEO, paid advertisements, and PR needs. So, you don’t have to spend time planning something new every day, and you can focus on handling business operations more actively.

Agencies are a Hub of Knowledge

Agencies hire the best talents that have specialized knowledge in fields like design, SEO, content creation, performance marketing, and so on. Rather than an in-house team with a general perspective, a team of specialists is likely to provide faster and better results. The combined knowledge and brainstorming of agency professionals ensure that the brand potential is maximized.

Increased Revenue

Agencies come up with exciting marketing campaigns that catch the attention of the audience. They study the market in a wholesome manner including buyer habits, strategies of competitor brands, and the internal strengths and weaknesses of the brand. They’re looking at the brand as an outsider, without any bias and thus they can provide plans that work. The meticulous execution according to metrics and trends leads to higher chances of an increase in revenue.

Convenience and Stability

Pairing up with an agency is a more convenient option than handling branding and advertising by yourself. They’re well-researched and up to date with their knowledge and get things done quickly. You as a business owner don’t need to scratch your head over research, analytics, and targets when it comes to the effectiveness of advertising. Leave it to a creative agency and enjoy the stability of being in expert hands.

With that said, you must choose a credible creative studio, one that is authentic has good reviews, and has shown noteworthy results in the past. Finalize the deal only after coming to an understanding of the vision you foresee with an agency.

The Sharpener Co. is the best branding agency in Ahmedabad. Get in touch with us for all your branding-related needs! Mail us at