In order to create an intriguing identity and make magnificent merchandising for fitness brands, research and understanding of the demographics are immensely needed. So did we with our Dheeraj Sud Zumba client. We dug into the industry and researched its competition. What can be done differently? We came up with a simple, inventive idea “Unique & Utility value proposition” that put its creative visual appeal immediately into merchandising.
To establish and sustain a distinctive top of the recognition brand identity that looks supremely unique and connects with the audience categorically.