May 5, 2021

Dhakad Khakhra

We utterly came up with a new approach of brand personality and image to make this khakhra brand live up to its unique name. The client wanted us to design and package it differently as it has never done before. We developed a visual theme that looks distinctive and dynamic, gave an aesthetic retro look blended with a sublime Indian touch. Each Product Packaging narrates a visual story that is at par with its uniqueness and utility.

Task

To break a cliche of visual representation of Khakhra brands and build a unique value proposition through brand aesthetics and innovative design & packaging.

  • Strategy

    Brand Strategy

  • Design

    Retro Look

  • Client

    JK Masale